Say Hello To Our Urbane Bhojpuri Star

Prashant Singh – Touching your heart one song at a time

Prashant Singh is the new kid on the Bhojpuri block, a singer who is taking the entire Josh community and many others by storm with his melodious voice and enchanting beats.

Born in Patna into a highly musical family, Prashant took to music like fish to water. His father was a renowned singer while his uncle was a famous Tabla player for “Akashvani” on All India Radio – the perfect setting for a budding singer to grow, realise his desire to make music and unleash his true potential.

After moving to Surat, Gujarat, Prashant, with one true goal of making music, gave his all and worked in enhancing his artform under the guidance of eminent Guru UstadGulamFarid Vohra. With his Guru’s constant mentoring and blessings, coupled with his own inner fire towards music, it was only a matter of time before Prashant went on to win The Voice of Surat in 2008. He didn’t just stop at this, he later won The Voice of Gujarat in 2010 and further went on to become one of the finalists in the Radio City Super Singer contest!

Though based in Surat, Gujarat, Prashant did not forget his deep-rooted love for music, especially Bhojpuri music. Inspired by “Chaita”, a form of folk music from Bihar, Prashant chose to independently write and produce music in Bhojpuri during the lockdown when he could not find a composer for his song. As he released his first song, Prashant received an overwhelming response from a thirsty audience, and this paved the way for his new calling in writing Bhojpuri songs. With this experience, Prashant says, “My songs are driven by my observation of the society. They are mostly inspired from my discussion with my friends and family members. My wife is my muse, her love inspires and helps me pen down romantic songs.”

Prashant’s wife saw his true potential and pushed him to promote his music on short-video platforms and this is how his journey started on Josh, India’s leading short-video platform. Today, Prashant has caught the attention of 500K+ followers on Josh, whose love and fandom is only growing. So much so, it also gave him a fantastic opportunity to sing alongside Shilpi Raj, the famous Bhojpuri singer.

The world took notice of this cool, new, urbane Bhojpuri singer and now Prashant has two contracts with renowned music labels from the Bhojpuri music industry- Vedo Music India and Ascent Music under his belt, making him a bonafide star. He is currently shooting for some of their big projects that include web series and short films, with more projects in the pipeline.

An ecstatic Prashant credits Josh for the popularity he has gained and says, “Josh has truly changed my life by giving me the right platform to showcase my talent. With the help of Josh, I haven’t only secured a chance to build a name for myself in the Bhojpuri music industry but have also got the much-awaited opportunities to work with renowned Bhojpuri music labels.”

They say luck is what happens when talent meets opportunity. In Prashant’s case it was all this and hard work he put in to reach wherever he is today. It is heartening to see that despite his rise, he humbly says, “I would like to thank my parents and my guru ji for constantly supporting me in each and every step that I have taken in this journey till now.”

With short video content growing as a trend among the youth of this country, Prashant established himself as a content creator on Josh – the leading Indian short-video app on the Play store with over 100 million downloads. Currently, Josh is the fastest growing and most engaged short-video app in India with 105+ million Monthly Active Users, 51+ million Daily Active Users, and 2+ billion video plays per day.

While Josh represents a confluence of India’s top 200+ best creators, the 5 biggest music labels, 15+ million UGC creators, best-in-class content creation tools, the hottest entertainment formats, and formidable user demographics, it allows us to give ourselves the opportunity to bring out the inner artist to the forefront.

Download the Josh app now to know more about Prashant Singh and other such inspiring people. Maybe inspiration might strike you and it could be your turn to shine!

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Hanuma Vihari Posts A Pic & Asks Fans To Guess What He’s Talking About, Funny Responses Outpoured

The Indian cricketer Hanuma Vihari became a household name after he played a marathon innings in the Sydney test match against Australia which helped the Indian cricket team in saving the test match by ending it in a draw. We are talking about the 4-match test series which was played between India and Australia under the Border-Gavaskar trophy and was won by the Indian cricket team by 2-1.

After defeating the Indian squad in the Adelaide test match comfortably, the Aussies got a rude shock when team India under the leadership of Ajinkya Rahane defeated them in Melbourne. In the Sydney test match, the Australians were in a better position for the first four days but on the fifth day when they were close to victory, Hanuma Vihari along with Ravichandran Ashwin stood like a rock between the Aussies and the victory. Hanuma Vihari scored only 23 runs but for that he played 161 balls and his partner R Ashwin played 128 deliveries for his 39 runs. They both remained at the crease till the end of the match ensuring that it ended in a draw.

In the times of the coronavirus pandemic, Hanuma Vihari used his popularity and social media networks to the optimum for helping the needy. The 27 years old cricketer who plays for Andhra Pradesh in the domestic level is quite active on social media and recently he posted a photo on his official Twitter account which is making fans go crazy. In the pic, he is seen talking to someone on phone so the cricketer asks his fans to guess what he is talking about.

Here is the pic:

He captioned the photo, “Guess what I’m talking about??”

Soon his fans and followers started responding, while some said that he was thinking about scoring big scores in England or about saving people’s lives, few referred to his brave antics in Sydney test match and there were also several people who felt that his expressions are as good as of any actor.

Check out some of the selected reactions:

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Hanuma Vihari will be seen next in the 5-match test series against England beginning from August 4.

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5 Strategies To Drive Foot Traffic To Your Brick-And-Mortar Store 

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With a surge in online sales, it can be a struggle for brick-and-mortar stores to keep the foot traffic flowing. This doesn’t mean you should pack up your shop. It just means leveraging creativity to keep you and your business positioned as a trusted and reputable authority within your industry. Customers still want to shop in a store, they just need the right strategies to drive them in more often.

Here are 5 ways to keep your business at the forefront of your industry and drive more foot traffic.

#1 Create a fun, in-person incentive

Customers are more likely to head in-store if there is something you are offering that they cannot obtain online. This could be anything from a special offer, a new product, or a giveaway. You can also take this further and set up in-store events, for example, a photo booth, a book signing, or coffee mornings.

#2 Invest in local SEO

Many businesses invest in SEO to help their online visibility but neglect the impact of local SEO efforts. Local SEO helps your business rank for local results and as a result, connects you with more potential customers in your area. This includes the usual SEO techniques, as well as utilizing Google My Business, local citations, and more. 

#3 Online reviews

Online reviews can play a huge role in the decision of potential customers to come in store. A large number of customers will check the website and the quality and quantity of recent reviews of a business before choosing to visit or purchase from them. Encouraging reviews from customers who have previously shopped with you by offering an incentive, such as a prize draw, is a great way to grow them quickly. Reviews also increase the chances of being found on Google.

#4 Deliver excellent customer service 

The easiest way to drive foot traffic through repeat business, word of mouth marketing, and drive more online reviews is by delivering excellent customer service. Customers who shop online don’t often interact with anyone and more than likely receive a standard service at any shops they do visit. By offering outstanding customer service, it will give them something you remember you by and tell all their friends about. Train your staff to go above and beyond for every single customer that walks through your doors.

#5 Get creative with customer experience

Depending on the store you run, you can often be limited with decor choices, especially with a franchise. That doesn’t mean you should give up. There are hundreds of creative ways you can spruce up the place, that will get heads turning and invoke the FOMO (fear of missing out) with potential customers. For example, you can set up a funky selfie wall where customers can take photos and share on their social media, you can set up treasure hunts and games around the store where customers can win prizes, add inspiration signage around the store, or take a look at the 15 best tip jar ideas for your business to entertain your customers and leave them smiling.

It can be disheartening when online traffic is surging, but with the right strategies in place, you can keep your position as a leader and continue to drive valuable foot traffic.

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Shreyas Iyer Recalls How Warner & Matthew Wade Sledged Him During A Warm-Up Match

The Australian cricketers are quite famous for sledging but after the sandpapergate scandal, there has been a considerable change in their behaviour and they have started focusing more on the game rather than resorting to sledging for getting under the skin of the opponents.

Recently, the Indian cricketer Shreyas Iyer talked about an incident in which he was sledged by the Aussie players. While speaking in an interview on a YouTube channel, Shreyas Iyer told that during a warm-up match which was played in 2017 between India A and Australian side before the Border-Gavaskar trophy which was taking place in India, the Australian cricketers sledged him and it was his best sledging experience.

Hardik Pandya was the skipper of India A and Shreyas Iyer who was 22 at that time came to bat when India A had lost 2 wickets. When Shreyas came on the pitch, Matthew Wade started sledging even before Shreyas faced the first ball. Matthew Wade, the wicketkeeper, began by saying that he felt Shreyas would go for the big shot from the very first ball.

The Australian team was led by Steve Smith at that time and when Shreyas Iyer hit a six on the first ball, Matthew Wade said that he was right that Shreyas would go for a big one. After Shreyas hit the second ball for a four, David Warner also joined Matthew Wade and said that Shreyas was trying to show-off as there were few IPL skippers present over there.

Shreyas Iyer scored 202 not out from 210 balls in that match and his innings included 27 fours and 7 sixes. The inclusion of Shreyas Iyer would have certainly strengthened the chances of India’s win which is going to play limited overs cricket in Sri Lanka but unfortunately Iyer is recovering from shoulder injury because of which he was not even considered for selection.

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3 Strategies To Get Lower Credit Card Loan Interest Rate

Credit cards can help you get out of a sticky situation. However, the downside is that they can get you into a debt trap just as quickly, if you do not use them judiciously. The best way to avoid this situation is to have a good understanding of the credit card that you have chosen. Pay attention to the terms and conditions, and try to frame your financial habits around them. Making judicious financial decisions, and not increasing your liabilities by taking casual loans is just as important. You must check your credit card loan interest rate before you choose your card. Some cards like the Bajaj Finserv RBL Bank SuperCard have quite competitive rates on offer. Furthermore, keep in touch with the lender to stay abreast of any changes in terms and policies that might affect the interest amount on your loan.

What is a Credit Card Loan Interest Rate?

Simply put, this interest rate is the amount you need to pay for the amount you utilize from your credit limit in the form of a loan. This interest rate varies from lender to lender. It is wise to take a good look at the different interest rates imposed by the lender before you invest in a credit card. Oftentimes, people transfer their high-interest liabilities to their low-interest credit cards to lower the amount they are repaying. However, one needs to calculate the repayment period and weigh the benefits accurately before taking such a step. A shift in terms and conditions from the bank can upend the plan totally.

3 Strategies to Lower Credit Card Loan Interest Rate

You must toe the line with these rules if you do not want to get swamped with a huge debt.

Talk to the Lender: The first thing that you can do towards lowering your interest rate on loans taken against your credit card is talking to the issuer. Make sure you put across your plight effectively so that the authorities consider your case. You have nothing to lose but a little bit of time, and there is a lot to win. If your request is considered, you can save a lot of money that can in turn be used to repay your existing installments. There is a fair chance that you might be able to talk the issuer into this because they try their best to retain customers. If you are denied, talk to the officials and ask them about ways to reduce the interest rate. You should also enquire about the usual time-lapse after which your case can be reconsidered.

Always Pay on Time: Make sure you pay your monthly installments on time. Do everything in your power to ensure this. Set reminders on your phone, pay digitally and make sure the due date falls after your payday every month. Coordinate with your lender every time you feel like you might miss the next installment. Avoid paying the minimum amount in your installments. Although this feature bails you out on emergencies, you still need to pay interest on the outstanding balance that gets accumulated with the next month’s installment. In other words, you are paying 3-4% extra for nothing. Some lending entities also charge a fine if you do not pay installments in full. Take your installments seriously to avoid ending up in a debt trap.

Balance Transfer: You can only do this when you have more than one credit card. Having more than one card has several benefits, and this is the best among them. It might so happen that you are running short on money, and you have a substantial amount to pay. In that case, you can transfer the liabilities to another card that offers lower interest. Some people like to do this on a 0 APR card so that they do not need to pay any interest at all. However, you should keep in mind that the 0% interest feature is often promotional, and ends after a certain period of time. Calculate the interest that will be charged after the promotional period is over. Go for the balance transfer only when you find that you are paying less on this card on the whole.

Further Caveats that You Must Remember

The ideal way to make the best use of the lowered interest rate is not canceling it out by making unnecessary purchases. Refrain from such desires if possible, and use the saved funds towards relieving the installments. Be on the watch at all times and be ready to opt for another card that offers significantly lower interests.

Finally, choose your credit card wisely. The Bajaj Finserv RBL Bank SuperCard offers you instant discounts on purchases you make on e-commerce sites. You can also avail of personal loans for up to 90 days with a nominal interest rate of just 1.16% per month. You can repay the amount in three EMIs, and use the credit card to bail you out of exigencies.

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Attracting More Attention Online- How To Get Your Organization Noticed

We are spending more time online than ever before. With screen time and online sales increasing year on year, businesses and organizations have an opportunity to capitalize on the popularity and reach of the web. If you’re looking to attract more attention online, this guide is packed with useful tips. 

Image credit: a href=”https://pixabay.com/illustrations/social-media-social-marketing-5187243/”>https://pixabay.com/illustrations/social-media-social-marketing-5187243/

Targeted marketing

One of the most effective ways to enhance your online presence is to run targeted digital marketing campaigns. From digital marketing for education to social media campaigns for clothing and beauty brands and tailored SEO for healthcare and hospitality businesses, there are several ways to use the Internet to reach out to target audiences. The first step is to define the ideal customer. Think about who you want to connect with and then use market research and data analysis to find out more about them. Use your findings to choose channels and platforms and streamline techniques. If your marketing campaigns are designed specifically to engage with the people who are most likely to have an interest in your products and services, this should help you increase traffic, generate and convert more leads and raise brand awareness.

Improving your website

When you’re on a mission to turn heads online, it’s always beneficial to think of your website as a store window. You want your site to encourage users to take the next step by getting in touch, signing up or subscribing, or making a purchase. Analyze data, look for weaknesses that are preventing lead conversion and put yourself in a prospective customer’s shoes. Make sure your site looks professional and inviting, focus on creating and sharing high-quality, engaging, useful content, include images and video clips, check that your pages are mobile-friendly and optimize functionality. If your pages are slow to load, it’s difficult to make a payment, links don’t work or product images or descriptions lack information or clarity, you could lose customers. If you’re not experienced in web designand you don’t have experts on your team, consider hiring an agency to overhaul or modify your website for you.

Social media

Social media started life as a platform for keeping in touch with friends but it has evolved into an incredibly valuable marketing tool for organizations across several sectors. You can use social media to promote products and services but crucially, you can also take advantage of the opportunity to establish connections, build relationships, engage with potential clients and reach large audiences to tell them about your brand, business or organization. Create profiles on channels and apps that are popular among the target demographics, post high-quality content that is relevant to your brand and your ideal client, and showcase the human side of the organization. 

Are you struggling to attract visitors to your website, or have subscriptions, applications or sales stalled? If you’re keen to attract more attention online, it’s wise to devote time, energy and money to enhancing your website, running targeted marketing campaigns and using social media to build strong connections with prospective and existing customers. 

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Kapil Dev Talks About Rahul Dravid Vs Ravi Shastri Debate & You’ll Agree With Him

We have seen cricket teams having two skippers for different formats, for example – Joe Root leads the English cricket team in the purest format of the game while Eoin Morgan is the skipper in ODIs and T20Is. However, the Board of Control for Cricket in India (BCCI) has made two separate teams for different formats.

While Virat Kohli led Indian squad which comprises of senior Indian cricketers such as Rohit Sharma, Ravichandran Ashwin, Ravindra Jadeja, Mohammad Shami, Jasprit Bumrah, etc. will be playing 5-match test series against England in their backyard, Shikhar Dhawan led team which is relatively a young squad is on the tour to Sri Lanka where they will be playing 3 ODIs and 3 T20Is. Bhuvneshwar Kumar has been appointed as the vice-captain of the Indian team which is in Sri Lanka now and the head coach of this squad is the former Indian cricketer Rahul Dravid.

Rahul Dravid has already earned a lot of respect and praise for the manner in which he has coached the junior teams and a section of the Indian cricket fans starting talking about removing Ravi Shastri from the post of the head coach and getting him replaced by Rahul Dravid.

Now the former Indian cricketer Kapil Dev under whose leadership India won the 1983 World Cup has opened up on this matter. The 62 years old former skipper says that he feels there is no need to talk on this topic at least till the time we get to know how our team performs in Sri Lanka.

He adds that there is nothing wrong in grooming a new coach but at the same time he questions that if Ravi Shastri has done a good job as the head coach, what the need of removing him is. Kapil Dev further says that unnecessary discussion on this topic will further increase the pressure on our coaches and players so it is better not to discuss it.

Kapil Dev also talks about the Indian bench strength and says that Indian bench is pretty strong and if both the teams can perform well and win in England and Sri Lanka, it will be the best thing for the Indian cricket. However, he adds that the BCCI and team management will have to decide whether two teams should be maintained for playing different formats or not.

Should Rahul Dravid replace Ravi Shastri or not? What are your thoughts in this regard? Do share with us.

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