How To Increase Your E-Commerce Sales In 2022 And Beyond

 

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Now is an excellent time to own an e-commerce store. Online retail is an industry that has been steadily growing for many years. But, in the past couple of years, the rise of online shopping has accelerated beyond expectation. The e-commerce industry saw incredible growth of around 25 per cent worldwide in 2020 when the pandemic struck. Research shows that in 2020 more than two billion people purchased products and services online globally. This increase led to the worldwide sales of goods and services online surpassing $4.2 trillion during 2020. 

While the pandemic forced people to shop online when brick-and-mortar stores were closed, the appeal of online shopping shows no signs of slowing down. Consumers enjoy the convenience of shopping from home and having products delivered directly to their doors. The vast choice of goods available to buy online also adds to the appeal of the e-commerce shopping experience. This encourages people to continue shopping online even with regular stores open for business.

As an owner of an online store, you can achieve great success, and there has never been a better time to make this happen. If your e-commerce business is not performing as well as it could be, now is the perfect time to focus your attention on making it as successful as possible. Helping your online store realize its full potential will make 2022 your most successful year yet. Take a look at some of the ways you can make this happen and ensure the new year is a great one for your online business:

Set Clear Aims for the Year Ahead

To increase the success of your business in the coming year, you firstly need to know what success means for your business. While your overall aim may be to achieve more sales, it is helpful to make your goals more specific than this. Do you hope to increase the number of new customers that make a purchase from your business? Do you want to achieve more high-value sales? Or, maybe you want to encourage sales from repeat customers to build loyalty to your brand? Setting specific goals like these will ensure you can measure your progress throughout the year and create a clear path to long-term success. 

Once you have set your goals, you will have something specific to work towards. It is then essential to keep checking in throughout the year to monitor your progress and ensure you are on track. Measuring your results throughout the year will enable you to see what is working and what isn’t and adjust your approach according to these results.

Get Your Site Noticed

To increase your sales in the coming year, you firstly need to attract more visitors to your site. The more visitors from your target market that arrive at your website, the more likely they will convert and make a purchase. To get your site noticed, it is wise to focus your attention on improving its rankings for online searches relating to relevant keywords. Most internet users rarely scroll beyond the first three search engine results pages. So, aiming to ensure your business features in these first three pages is vital. Once you have achieved this, it is essential to improve your position further to get your site to page one and feature in a more prominent position. 

Improving your search engine results position requires you to work on your site’s search engine optimization (SEO). Working on your site’s SEO is not a simple task, but it will deliver impressive results for your website. There are several ways that your SEO can be improved; these include fixing any broken links, featuring relevant keywords within your content, and adding a sitemap.

Improve Your User Experience

Having a positive experience when using your e-commerce store will make sure that your visitors enjoy spending time on your website and find it easy to use. Ensuring that your website provides a positive user experience for your visitors is vital. Otherwise, they are unlikely to buy from you and even more unlikely to return to make future purchases. Working on your website’s user experience (UX) is an excellent way to ensure every visitor has a positive experience when they browse your site. It is helpful to think about your own experiences using different websites to make this happen. Doing this will help you to understand what customers like to see on a website and what they find frustrating. 

Making changes to ensure your site is easy to navigate is a great place to start. Improving your site navigation will enable your customers to find what they are looking for quickly and with minimal hassle. You can improve your site navigation by displaying your products in logical categories to make them easy to find. It is also helpful to ensure that your pages load quickly to make browsing your site a smooth experience and avoid your customers growing bored and navigating away from your site. 

Spending just a little time making improvements to the user experience of your site can make a vast difference to your sales. The simpler it is for customers to use your store, the more likely they will buy.

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Showcase Your Products

For your site visitors to make a purchase, you need your goods to look as appealing as possible. Your potential customers need to see your products looking at their best and gain an accurate idea of what they look like. Being unable to see products in person is one of the biggest barriers e-stores face and one reason some customers prefer shopping in person. But, if you provide plenty of product information on your website, you should be able to overcome this issue and encourage sales regardless. Focusing on improving your product listings and making them as informative and helpful as possible for potential customers is an excellent way to start. Thinking about the key information customers will want to know about your products is a perfect way to improve your product descriptions. Including details such as the product’s dimensions and how to care for it will help make it easier for your customers to make their purchase decisions. It is also helpful to include product images taken from different angles to show off the product’s main features. Working on your product descriptions and photography should help you to see an uptick in sales and guarantee more happy customers for your store.

Bring Your Products to Life

Bringing your products to life can provide an excellent way to capture the attention of potential customers. Sometimes, prospective customers may feel undecided about buying your product simply because they are unsure about precisely what it does and how it can benefit them. To convince customers to make a purchase, you need them to see how your products will enrich their lives and exactly how they work. Explainer videos are an excellent medium for showing what your products do and to demonstrate their features in action. But, to be effective and achieve the desired result, your explainer video needs to be high-quality and appealing to your audience. Commissioning an experienced Animation Studio to produce your video is a perfect way to get the results you hope to achieve. Having a high-quality, animated explainer video on your site will enhance your entire e-commerce store and ensure it captures the attention of potential customers, leaving them eager to discover your products for themselves. Seeing how a product works can make all the difference between a missed sale opportunity and securing a loyal customer.

Provide Excellent Service

Ensuring that every customer receives excellent service is vital for the success of any retail business. Receiving flawless service will encourage your customers to keep coming back to your business time and again and will help you to build up a base of loyal followers. Having a steady customer base that loves your products is a great way to ensure your business receives a stable stream of sales throughout the year. 

Providing excellent customer service requires a dedicated approach and a commitment to provide every visitor to your site with the best possible experience. Ensuring that you respond to queries quickly and that all your products are of high quality is an excellent place to start. It is also vital to process your orders as promptly as you can and to dispatch them quickly to ensure they arrive with your customers on time. Maintaining communication with your customers throughout the transaction is an excellent way to improve the customer experience and provide the best service. Sending an order confirmation as soon as the payment is complete shows customers that you value them and that their order matters to you. Updating the customer when the order has been dispatched and providing an expected delivery date is another excellent way to enhance your service and delight your customers. Providing excellent service may take more effort, but it is one of the most effective ways to increase your sales in both the short and long term.

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Man Tweets Google Maps Asks Him To Drive Into A Mango Tree, Netizens Share Similar Stories

In the modern times, Google Maps has become quite an important part of our lives, especially of those who have to travel to unknown locations on a regular basis. Almost each one of us must have used Google Maps and it has also helped in reaching our destinations but it is also true that this is not completely correct or foolproof. Google Maps can also make errors as on one instance, a groom reached wrong venue and he almost got married to wrong bride.

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Recently, one Twitter user shared an incident which happened with him when he used Google Maps and it guided him into bushes and then it asked him to turn left and drive into a mango tree.

This is what the online user wrote, “Not Google maps leading us into the bush and having the audacity to say “turn left”. Into the mango tree?”

Soon Twitterati got flooded with responses and people started sharing incidents which happened with them. For instance, one user told that Google Maps took him to a village with dead end while another user told that Google Maps took them on a bridge and asked them to turn right and jump into water.

Here are some selected reactions:

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Have you also faced any such situation? Share with us.

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Woman Found Out She Had COVID-19 Mid-Flight, What She Did Next Will Make You Praise Her

The cases of COVID-19 are once again on a rise as the new variant Omicron is spreading at a fast pace in many countries of the world and the need of the hour is that people should follow the safety protocols in a proper manner. However, there are many people who are not following the safety protocols while few are roaming outside even after getting COVID-19 positive, thus risking the lives of others.

Such people should learn a lesson from Marisa Fotieo, a school teacher from the USA who was on a flight to Iceland for vacations when she came to know that she is COVID-19 positive. So instead of sitting on her seat, she chose to lock herself in the plane’s bathroom for five hours so that the lives of others were not at risk.

Marisa Fotieo was travelling from Chicago to Reykjavik, Iceland, before Christmas when she started feeling uneasy and sick so she tested herself using rapid test. In an interview, she stated that she took the rapid test and took it to bathroom with her, in just two seconds she saw two lines which indicated that she was tested positive. On the video sharing platform TikTok, she wrote in a funny manner, “Shout out to @Icelandair for my VIP quarantine quarters.”

She informed her followers by writing in the comments section that she tested negative PCR two times so she took the flight for Christmas but brought at home-tests for travel. She added that she felt sore throat so she tested and came out positive.

One person told her that she might have been tested false positive and in response, she said that she also thought about this possibility but on her layover, she was tested and her PCR came positive. She added that she didn’t reach her destination and presently she is quarantined in Iceland.

While talking to a news channel, Marisa Fotieo praised Icelandair attendant Ragnhildur “Rocky” Eiríksdóttir for taking good care of her for five hours and providing with foods and drinks to her. Not just this, the flight attendant also brought a Christmas tree along with flowers for Marisa as she was quarantined.

We pray for her speedy recovery and hope that others will also show such seriousness when it comes to a grave issue like COVID-19!

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6 Records Of MS Dhoni That Are Almost Impossible To Break

MS Dhoni, the Captain Cool, will certainly be remembered as one of the best captains that India has ever had. His calm and composed behaviour even in critical and pressure situations not only confuses his opponents but also speaks highly of his mental strength. The batsman who is known for hard-hitting is also one of the best finishers of all times and what makes him more lethal is the fact that he is also one of the best wicketkeepers that we have seen behind the wickets.

During his international career, MS Dhoni made many records and today we will tell you about such 6 records which have a good probability of never getting broken:

1. Most international matches as a skipper:

MS Dhoni has led the Indian team in 331 international matches (all three formats) which is the highest and Australia’s Ricky Ponting is at the second position with 324 international matches. It is highly impossible that any skipper of the present times will break this record as nowadays almost all the cricket playing nations follow the concept of split captaincy as per which they have one skipper in limited overs format (ODIs & T20Is) and another skipper in the longest format (test matches).

2. Most stumpings across all the formats:

Dhoni is also known for his exceptional wicket-keeping and he has 195 stumpings to his name in the international cricket. Kumar Sangakkara who is at the second spot is far behind Dhoni with 139 stumpings.

3. Scored most international runs batting at no. 6 or below:

Mahi is known for his hard-hitting style of batting and his capability of hitting more runs in few balls has resulted in him being at the top spot when it comes to scoring the most international runs while batting at the 6th position or below. Mahi has 10,268 runs to his name while Mark Bouncer is at the second spot with 9,365 runs.

4. Only skipper to win three ICC titles:

MS Dhoni is the only captain in the international cricket who has won three ICC titles, it started with 2007 ICC T20 World Cup and then the Indian team won the 2011 ICC World Cup. His third title came in 2013 when he led the team in the 2013 ICC Champions Trophy.

5. Most T20 World Cups as skipper:

The Indian team won the inaugural ICC T20 World Cup 2007 under Dhoni’s leadership and after that, he led the team in five more T20 World Cups.

6. Most number of times not out in ODIs

MS Dhoni also holds the record of remaining unbeaten most number of times in ODIs which is 84 times and what makes him a special cricketer is the fact that India has lost only 2 times when he has remained unbeaten.

MS Dhoni’s fans will again see him leading the IPL team Chennai Super Kings as he is one of the players who have been retained by the franchise before the mega-auction for the IPL 2022.

Do you think that we missed any record? Share with us.

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Harnaaz Sandhu Reacts To Trolls Who Compare Pageant To Olympics & Say She Won Coz Of ‘Pretty Face’

The sensational Harnaaz Sandhu doesn’t need any introduction as she has become a household name after being crowned as the Miss Universe 2021 in the beauty contest which took place in Eilat, Israel. The 21 years old Punjabi model and actress defeated 79 contestants to get honoured with the title and she has become the 70th Miss Universe. What makes her achievement more special is the fact that after a long wait of 21 years, the title of Miss Universe has come back to India as it was in the year 2000 that Lara Data was crowned as the Miss Universe.

It was quite natural for Harnaaz Sandhu to be showered with love, best wishes and congratulatory messages on social media; however there were few who didn’t seem to be much pleased with her accomplishment or in other words, the crown of a beauty pageant doesn’t hold much importance for them and such people tried to troll Harnaaz by comparing her feat with that of Neeraj Chopra who grabbed Gold medal in the Tokyo Olympics in javelin throw. Just to inform, he is the second Indian sportsperson to win an individual Gold medal in the Olympics, the first being Abhinav Bindra who got it for shooting in the Beijing Olympics.

There had been no reaction from Harnaaz Sandhu on such trolls so far but now during an interaction with a leading daily, she broke silence on the matter. She says that there are many people who are of the opinion that it’s just because of her “pretty face”, she has won the Miss Universe 2021 but it’s not true as only she knows the amount of effort she has put in to achieve this feat. However, she also adds that she will prove her worth with her hard work rather than silencing the haters by arguing with them.

Harnaaz says that she wishes to break the stereotype, adding that her triumph is quite similar to victory in the Olympics. She also questions people that when they can praise a sportsperson for representing the country, why they can’t applaud beauty pageant winners who also make the nation proud with their success. At one fell swoop, she states that there has been a visible change in the mindset of people and she is pleased to be breaking stereotypes already.

Harnaaz Sandhu further says that she wants to pursue career in the field of acting and break stereotype in the movie industry too as she does not wish to be a ‘normal actress’ but the one who is quite influential and breaks stereotypes with her wisdom and selection of strong characters that inspire others.

Some days ago, Harnaaz Sandhu has also reveals that she wishes to be featured in the biopic of international star Priyanka Chopra as PeeCee has always been inspiring her.

We wish Harnaaz Sandhu luck for all her future endeavours!

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7 Popular Cricketers Who Have Bowled Both Pace & Spin In International Game

The cricket lovers were in for a big surprise when the England pacer Ollie Robinson bowled spin in the second test match of the Ashes series 2021-22 and soon social media platforms were flooded with reactions. However, this was not the first time that such an incident has taken place as there have been few players who have bowled both pace and spin and here in this article, we are going to tell you about seven such players:

1. Kapil Dev

The former Indian skipper Kapil Dev under whose leadership India won the first World Cup in 1983 is known as one of the finest all-rounders of all times. He is also one of the best pacers of all times but on one instance, he chose to bowl spin in his career. In a match against New Zealand in the year 1985 when the Kiwis needed 22 runs to win on only one ball, Kapil chose to bowl as an off-spinner as there was no chance that India would have lost that match.

2. Manoj Prabhakar

Manoj Prabhakar, the former Indian cricketer, was also an integral part of the Indian cricket team in his playing days. He was an all-rounder who used to bowl as a medium pacer but in a match against Sri Lanka in the World Cup 1996 when the Sri Lankan batters went on rampage, he chose to bowl spin in his next spell. Though this helped him in controlling the situation a little, the damage was already done.

3. Andrew Symonds

The former Aussie cricketer is one of those few cricketers who bowled both pace and spin during their career depending on what the need of the hour was and what suited the best as per the playing conditions.

4. Sachin Tendulkar

The legendary former Indian cricketer was a pretty useful all-rounder and he has bowled both as a pacer and spinner in his cricketing career. For major part of his career, he has bowled as a leg-spinner but in an interview, he stated that earlier he wished to play cricket as a fast bowler.

5. Ben Stokes

The English cricketer bowls medium pace but on one occasion, he chose to bowl off-spin as his team was in trouble. This happened in a test match against Pakistan in which the England bowlers were not able to dismiss the batters especially Shoaib Malik who scored a double century in this match so Ben Stokes thought of trying something new by bowling off-spin.

6. Sohail Tanvir

This Pakistani pacer who has a little unusual bowling action has given many match-winning performances for his country and has also played an important role in Rajasthan Royal’s win in the inaugural edition of the IPL 2008. Though he is quite effective with his pace bowling, in a test match against India in 2007 which was played in Kolkata, he chose to do something new and took to spin bowling.

7. Rohit Sharma

Recently, the Board of Control for Cricket in India (BCCI) has appointed Rohit Sharma as the skipper of the Indian cricket team in the limited overs format as his track record in the IPL as a skipper is wonderful. Though most of us know him as a batsman, he used to bowl off-spin in his early cricketing days and he has also taken a hattrick in the IPL. During a tour to Australia when the bowler Navdeep Saini had to go off-the-field, Rohit Sharma was given the ball to complete the over and everybody thought that he would bowl off-spin but he chose to bowl medium pace.

Now you know that Ollie Robinson hasn’t done anything special by bowling spin.

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Can You Recognize The Boy Behind Katrina Kaif In Viral Photo? He Is Famous Indian Cricketer Now

Bollywood actors Vicky Kaushal and Katrina Kaif were all over the headlines some time back because of their marriage which took place at the Six Senses Fort Barwara in Rajasthan’s Sawai Madhopur. Recently, the couple also celebrated Christmas and posted their photos on the social media networks which are getting a lot of love but there are some other pics of both the actors which are also getting viral.

One such image is from the times when Katrina Kaif used to promote the IPL team Royal Challengers Bangalore and in this photo, she is seen is RCB’s jersey but what is catching the attention of viewers is a young boy who is seen sitting behind the “Bharat” actress.

People are quite surprised because the young boy in the photo who is also dressed in the RCB jersey looks quite similar to a famous Indian cricketer of the present times.

Here is the photo, take a look and guess the name of the Indian cricketer:

We hope that you must have recognized him till now but if you hadn’t, let us tell you that he is the famous Indian pacer Jasprit Bumrah who visited the stadium as an RCB fan at that time.

Jasprit Bumrah made his debut in the IPL in the year 2013 for Mumbai Indians and he is one of the players who have been retained by the Mumbai franchise ahead of the mega-auction for the IPL 2022. The pacer got the chance of making his debut for the country in the limited overs format in the year 2016 but he had to wait a little for making his test debut as he was able to play in the longest format in the year 2018.

Since then, Jasprit Bumrah has not looked back and he has become an integral part of team India. Bumrah is presently in South Africa with the Indian squad which is playing the first test match against South Africa and till date, he has played 24 test matches in which he has taken 101 wickets. As far as the shorter formats are concerned, he has played 67 ODIs and 55T20Is in which he has taken 108 and 66 wickets, respectively.

Jasprit Bumrah has certainly come a long way from being a cricket fan to being an international cricketer and we hope that he achieves more success in the years to come. Well done Bumrah!

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