2018 saw a huge transformation for the way brands communicate with the audience. Advertisements have become more customer-centric and video is the best form of content are using. Also, we saw ads made for the social media generation as people spend a large portion of their time online by watching videos.

Wrapping up the year 2018, we have released a list of best Indian video ads. These ads have been chosen based on multiple factors such as engaging factor, popularity, message conveyed among many more.

Brooke Bond Red Label – Swad Apnepan Ka

For Ganesh Chaturthi, Brooke Bond Red Label launched – Shree Ganesh Apnepan Ka, a campaign to celebrate the spirit of togetherness. The video ad inspired by real-life stories, reveals some unknown facts about Bappa along with showing what this festival truly means to the people. The idea behind choosing this campaign is that it encourages everyone to open their minds and break the shackles of their own conceptions, beliefs and come together.

Arkade- ‘Bharadwaj – The bird with the Golden Wings’

We don’t get to see birds chirping around our homes due to several reasons like loss of habitat, changing climate, and harmful rays in the environment that affect bird populations. Arkade which is a popular name when it comes making residential projects with palatial and spacious flats, has started a new project named Arkade Earth to create self-sustained nature-themed homes that take you away from technical to the ecological. To promote this, the company launched a video that truly defines the benefits of living a lifestyle centered on nature, our roots. The way this ad shows the contribution of nature in keeping a family together is what we like the most.

HP India- Umeed ka Diya

HP India’s Diwali ad got praised all over the internet and made a lot of people cry. The video urges viewers to shop local and support street vendors. The ending of the video with “Support the street vendors, our lights brighten their homes too. #TuJashnBan Kisi ki Zindagi ka,” perfectly delivers the message HP India wanted to convey. It is a heartwarming commercial that communicates well with a powerful message and great execution.

Legrand Classe 300 Doorphone

Legrand launched a CLASSE 300 video door phone, which is a perfect combination of innovation and modernity based on the current need of consumers. This advanced door lock allows one to control the door via a smartphone from anywhere in the world.

The brand showcased four videos that capture the different scenarios in a modern day lifestyle where the customer is away from home while there is someone at the door. The quirky yet simple communication establishes the need and convenience of this connected device. The emphasis on connected living, the demand of modern day is effectively seen in the videos making them very relevant to the audiences.

Considering the increasing need for security and providing solutions with modern technology, we chose this campaign by Legrand in our list of top campaigns.

Meal of the Moment – Vending Machine

‘Meal of The Moment’ is a brand which has the potential to transform the Indian RTE market. To promote their vending machine which serves as an additional distribution point making meals available on the go, the company released a video ad. This ad shows the concept of how their food is made similar to homemade ensuring proper quality and nutritional value.

We have listed this commercial in our list because of the emotional content which makes the audience relate with the brand.

Sabhyata – Diwali #RedefiningtheCelebration

Being a brand popular for its wide range of products in Indian Ethnic wear, Sabhyata has been serving women with the aim to redefine ethnicity. Sabhyata decided to break gender stereotypes with their Diwali campaign. The video ad dared to show females in a fresh and confident avatar which we don’t get to see normally in Indian ads. Also, it highlights the need for gender equality in the correct manner.

The idea behind choosing this commercial among the best of the year is that this one is a perfect combination of brand promotion, delivering an important message to the audience and making the connection with customers stronger.

Datsun’s #ExperienceChange

India is changing very fast, it is more driven than before, hungrier than before and demands more than before. The idea behind Datsun’s latest campaign #ExperienceChange is to encourage that change. This new Datsun GO ad is targeted at the new generation of consumers focusing on driving change with #Datsun cars built using Japanese engineering and modern design aesthetics. Choosing Bollywood actor Aamir Khan as brand ambassador for Datsun in India is helping the brand to connect with their audience which is bold, fearless and ready to change. This is probably the reason why #Datsun named the campaign #ExperienceChange.

The reason behind choosing this ad is the simplicity by which brand has conveyed the message through a powerful brand ambassador to the right audience. The campaign focused on the newer aspects of the cars and how they are suited for today’s generation with core premise of communication being – ‘what was enough then, isn’t enough anymore’.

Saregama Carvaan #ShorYaSangeet

Saregama Carvaan tried suggesting a point of view with its Diwali ad this year. The #ShorYaSangeet campaign suggested resolving the conflict between ‘noise and music’ and how the ‘noisy’ side of the festival can be replaced by music. The campaign gives a more meaningful way to connect with the young other than using yo-kids, high-fives, and all the stereotypes marketing uses to make brands youthful.

Mahindra Truck And Bus- Ghar Ki Laxmi

This Diwali, Mahindra Truck And Bus came up with a fresh idea with #GharKiLaxmi. The video showcased a contemporary woman in her all new avatar. Through this ad, Mahindra delivered the true essence of being a woman making an emotional connection with the audience.

This ad deserved the place among best ads of the year as it hit the right sentiments allowing them to get the attention of target audience. Also, not portraying the female character in the usual stereotypical roles makes it stand apart from the usual ones.

COCODrive, COCO by DHFL General Insurance- Second Chance

To educate the audience about their new car insurance plan- COCODrive, DHFL General Insurance launched a video ad that encourages people to give a second chance to everyone. With this, the brand is addressing millions of senior citizens in the country who somehow stop following their heart due to the norms of Indian society. The video celebrates going beyond socio-cultural stereotypes and giving yourself a second chance.

Samsonite- #KeralaIsOpen

The monsoon floods are something that the whole Kerala is trying to forget. Especially the tourism industry has seen a major setback and people working in this industry are facing economic instability. Travel-based brand Samsonite has made a video advertisement that expresses what tourism means to Kerala and motivates tourists to explore the beautiful state. It features people involved in the tourism sector— taxi drivers, lodge managers, elephant mahouts who are eagerly waiting to welcome their guests.

The reason for picking this ad is the campaign’s mission that is to remind travelers about the beauty of Kerala and to inspire them to come together and revive tourism in Kerala.

Honeywell India- Happy Rakshabandhan!

For their Rakhsha Bandhan ad, Honeywell India gave us a new form of the brother-sister relationship. Breaking the norms is showing sisters traveling to see their brothers on this special day, Honeywell has shown what lengths a brother would go to be with his sister on Rakhi.

Relating brothers with the products of this brand makes us list this ad as one of the best.

Nerolac- Celebrating Diwali With Nerolac

For Diwali, Nerolac released a video ad which showed that the true essence of Diwali is not only about celebrations, but also about recreating memories that made our childhood beautiful. It expressed how Diwali makes us relive our fondest memories and how Nerolac has contributed to this by being a part of every beautiful memory since our childhood.

Nerolac gave us a new meaning about Diwali and how the brand has been a part of so many precious memories.

The post Best Indian Video Ads Of The Year 2018 appeared first on RVCJ Media.

In a recent development, the Indian government has now banned ecommerce companies like Amazon or Flipkart from selling their own products online.

Ecommerce companies will no longer be allowed to sell their own products, which includes products of companies they hold shares in, since it creates a conflict of interest.

These companies will also no longer be able to enter into exclusive deals and agreements with the sellers. And this measure will be put to effect from Februrary 1, 2019.

Companies like Flipkart and Amazon will however be able to make bulk purchases from the wholesale units or enter into agreements with their affiliates.

This move has been introduced following complaints from sellers and traders in India who believe that the ecommerce giants have hijacked their operations and have established autonomy over the sellers.

The notification that was issued recently also states that the incentives and cash back that customers receive on shopping through these platforms should not depend on whether the seller is an affiliate or not.

Complaints had been registered against both the ecommerce giants which claimed that they were partial to the sellers they had invested in. Hence, the new reform.

What do you feel about this?

The post Ecommerce Companies Like Amazon And Flipkart Can No Longer Sell Their Own Products appeared first on RVCJ Media.

India and Australia’s 3rd test match in Melbourne started on an interesting note but it was a comment by Aussie commentator Kerry O’Keefe on Mayank Agarwal which attracted all the attention.

Kerry passed insulting remarks on Mayank during his live commentary session and said that his triple hundred in Ranji Trophy must have been scored against a team like Canteen XI, where the bowlers would have been chefs and waiters.

Fifty on Test debut for @mayankcricket #TeamIndia #AUSvIND pic.twitter.com/zpJijgerzT

— BCCI (@BCCI) December 26, 2018

The comments received huge criticism from all over the world and Kerry was badly trolled on Twitter.

Now Indian coach Ravi Shastri has responded to Kerry’s comments. In a video that is doing rounds on Twitter, Ravi Shastri is seen sitting along with commentators and saying-

I am head to the canteen to smell the coffee. Let’s see which is better, the coffee in your canteen or the one back home.

Watch the video below:

Ravi Shastri responds to Kerry O’Keefe’s “joke” pic.twitter.com/WWtXnO7oK3

— Thejas (@Jazz_CB) December 27, 2018

Click Here to watch the video directly on Twitter.

Now that’s a stunning reply. Isn’t it?

The post Ravi Shastri Responds To Kerry O’Keefe’s Insulting Comment On Mayank Agarwal. Watch Video appeared first on RVCJ Media.

When you come to know of a film, what is the first thing you do? Google it! You look it up, read reviews and you may even look up links where you can watch these films for free.

In the last few years, one look at the Google search trends will show you that more and more people have been searching for Hindi or Bollymood movies online.

However, there is one more genre that is quickly catching up. Bhojpuri films. In 2014, people searched for Bhojpuri films as much as Telegu or Tollywood films.

However, this year, tables have turned. This year, more people searched for Bhojpuri films on Google than Hindi films. Can you believe it?

In fact, people searched for Hindi dubbed versions of South Indian films, and 2.0 is one of the most searched films this year. However, topping the most searched lists does not necessarily mean the films performed well at the box office.

Popular Bhojpuri films like Damru have been topping the most searched lists this year. This is actually quite exciting, because this means that regional cinema is now getting due importance and recognition.

What about you? Did you search for these as well?

The post Google Says That Bhojpuri Films Were More Popular Than Bollywood Films In 2018 appeared first on RVCJ Media.

Now that the Bigg Boss season finale is around the corner, it can safely be said that the controversies are building up. And Sreesanth is at the centre of this one too.

Gauhar Khan, a former winner of the show, had asked Sree to perform a task where he had to take the dupatta from Dipika Kakkar. But he flat out refused.

Some fans felt that this behaviour of his was rude and even Gauhar felt the same. She later posted on Twitter that her sentiments had been hurt and the task was meant to be a good one.

Soooo I kept quiet until the episode got over, n now that it’s out , I’m so glad that a large no. Of ppl have the ability to see the task for what it was, biggboss is not fun n games only, tasks reveal a lot about u! They are all so nice , brilliant top 6 ,all worthy of being thr

— Gauahar Khan (@GAUAHAR_KHAN) December 26, 2018

She mocked Dipika too:

Dipika , I’m sad that u don’t get to make ur own decisions,, I explained v well to Sree to give u an opportunity to shine, he instead thought it was a sacrifice , it’s a race to the finale, she would’ve got her things back in 3 days , intact ! #logic not rocket science !

— Gauahar Khan (@GAUAHAR_KHAN) December 26, 2018

She felt that Sree’s behavior was extremely rude and unnecessary:

Sadly despite all the nice things I think of Sree n all the support I have given him b4 I entered , his behaviour was extremely rude with me, refused to talk to me when I asked politely, said even if xyz was in my house I would behave the same way(took names of legends)

— Gauahar Khan (@GAUAHAR_KHAN) December 26, 2018

But Sree’s wife defended him:

Like Juhi ji said y'day consistency is very imp..and Sree is consistent in his feelings and bond wth Deepika ji. When he told bigboss he can't ask Surabhi's tissue for nomination. How can he ask Deepika ji for her Nikah Dupatta. It's too personal stuff for any woman evn fr a task

— Bhuvneshwari Sreesanth (@Bhuvneshwarisr1) December 26, 2018

She feels that this is Gauhar is unnecessarily targeting her husband:

Hence you proved my point. Your intention is only to Malign him. https://t.co/YrXHW3j5gv

— Bhuvneshwari Sreesanth (@Bhuvneshwarisr1) December 26, 2018

You can see how angry Bhuvneshwari is from these tweets:

So r u trying to say that u gave Dipika an opportunity to shine ? Are u trying to say that she needs Sreesanth’s support for it? If u wanted Dipika to shine why did u not give her an individual task to perform? @GAUAHAR_KHAN https://t.co/UcNsplmoTQ

— Bhuvneshwari Sreesanth (@Bhuvneshwarisr1) December 26, 2018

Things quickly began to escalate:

N I just read that @Bhuvneshwarisr1 thinks that I went in with an intent to instigate him n make him look bad !Without even tagging me, but I’d like to tell u dear , that I said more than 2 times to him that he is doing well , n that I like his game ! Also now I’ll say the truth

— Gauahar Khan (@GAUAHAR_KHAN) December 26, 2018

The two women have been fighting it out on Twitter. What do you have to say on this?

The post Sreesanth’s Wife Bhuvneshwari And Gauhar Khan Argue On Twitter Over Sree’s Misbehavior appeared first on RVCJ Media.

India is a land of mystery, claimed Dale Brown in one of his books. Apparently, his belief has now been affirmed by a group of fishermen.

Few days ago, some fishermen came across a mysterious island on one of their fishing trips. However, they claim that it never existed before. This news has now taken the nation by storm.

Fortunately, the incident was captured by one of the fishermen on his handset. You can check out the video here:

Something mysterious found pic.twitter.com/utY4beVVvk

— Ashw9 (@Ashw98) December 27, 2018

Now isn’t it astonishing? I’m sure none of us has seen it before. Apart from the island, the camera has also captured the astonishment experienced by the fishermen.

However, it was soon overcome by the fear of trespassing foreign territory, which made them turn back instead of exploring the island.

The crystal blue water, glimmering in the sun, has caught our attention. It gives one more reason for the world to visit India. Most of them must have already planned so.

It would be quite an adventure, to discover something that no one has explored before.

The video ends abruptly with those on board caught up in hysteria. Wish they had gone ahead and explored the island. Well, it gives us an opportunity to be the first to set foot on the island. Our team is all set to find details about this mysterious island.

Click here to watch the video on Twitter.

Stay tuned for more details.

The post Mysterious Island Has Surfaced In The Arabian Sea, Claim Some Fishermen appeared first on RVCJ Media.