Durex Tried To Promote Its Product Using Chandrayaan-2, Got Heavily Slammed For Cheap Marketing
Nowadays, social media networks are used very effectively by the big brands for advertising purposes and Durex is one such brand which knows how to market its product in reference to various issues or events.
Every Indian is proud of ISRO’s success as its Chandrayaan-2 mission has been launched successfully on 22 July, 2019, and it will make a landing on lunar pole on September 7.
India will be the fourth country to make a soft landing on the Moon after USA, USSR and China. It is one of the most ambitious missions of India and what makes it more impressive is its low cost. Only Rs. 1,000 crore has been spent on it while other countries have spent huge amounts in comparison to what India invested.
The leading contraceptive brand Durex tried to use this event for promoting its product and tweeted a photo of the Earth which was clicked by Chandrayaan 2 with caption, “Enjoy the ride! #Chandrayaan2”
The content on the pic read,
“Almost there?
Extend the excitement
#Chandrayaan2”
Check out the tweet:
Enjoy the ride! To buy Durex Extra Time, click on https://t.co/6Ki2Z3X7JO. #Chandrayaan2 pic.twitter.com/nm5B6dOUtN
— Durex India (@DurexIndia) August 20, 2019
While Durex’s intention was to promote its product, netizens didn’t like that the brand tried to take the benefit of such a great mission. In fact, some netizens asked Indian Space Research Organisation (ISRO) to sue Durex.
Here are some of the selected reactions:
#1
Hey @isro , please sue durex.
— Mugdha Khatkhede (@MugdhaKhatkhede) August 20, 2019
#2
Only an aggressive n private brand can think of these. If I propose this I will be transferred the next day. #PSUjob
— Bidesh Das (@TheBidesh) August 20, 2019
#3
Dear #Durex #DurexIndia
Please do not go this low to reach sales targets
This is will never help
Chandrayan is a pride for us
Sex is still a taboo in india@PMOIndia— imsatya (@satyamisrasatya) August 21, 2019
#4
The contraceptive has become the Lust full means in India..
The very purpose of Condom is now behind the curtains. Hope your handle come up with something logical.— Kunal Phatak…..
(@kunal1607) August 21, 2019
#5
Tum log doob k mar jao saalon #Chandrayaan2 ko to chodh dete !
— H¡mAÏ€$hu TiWa®¡• (@Himanshu7Tiwari) August 21, 2019
#6
Not good linking the prestigious mission of the country with your cheap ad
— अक्षित मेहरा
#7
@DurexIndia this is bullshit. Chandrayan is very prestigious mission for india. The way you used this for advertisement is pathetic. @MSJEGOI @PMOIndia
— Abhijeet shinde (@imabhishinde_7) August 20, 2019
#8
The contraceptive has become the Lust full means in India..
The very purpose of Condom is now behind the curtains. Hope your handle come up with something logical.— Kunal Phatak…..
#9
Durex ….u try to fit your self at all places
Besafe ….some where you will be trolled!— Bagesh Yadav (@imBagesh) August 20, 2019
#10
Yak idea of marketing
— GP (@patilgaurav9588) August 20, 2019
#11
I don't like this type of cheap advertising tricks using India's biggest dream #Chandrayaan2 .. Please take action on @DurexIndia .. @isro
— Rajeshwar Munnuru (@RR_TRS) August 20, 2019
Do let us know your opinion in this regard.
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